Apr 03, 2021 Royal Family LIVE: Meghan Markle and Harry 'held meetings with Quibi'. Daily horoscope for April 25: Your star sign reading, astrology and zodiac forecast. Horoscopes: Your weekly horoscope. 865 members in the Quibi community. This is a subreddit for fans of Digital Stories & Chapters on Quibi. MOBILE: Click 'ABOUT' below to see current. With Stephanie Kerbis, Animator, Astrolog Hakan Kalkan, Janet Varney. Quibi’s ‘Your Daily Horoscope’ Delivers Zodiac Wit in 2-Minute ‘Bites’ ATTN:’s Taye Shuayb discusses the rigors of producing and delivering episodes of the adult animated series every weekday while working remotely and safely during the pandemic.

Slick production and celebrity appeal can only get you so far. The medium is the message, after all. And the medium sucks.

In another universe, Quibi ($PRIVATE:QUIBI) might’ve been a smash success. If the streaming wars had weaker players or perhaps if teens rejected TikTok, Quibi’s ten-minute bite-sized “TV shows” could’ve been the perfect entertainment for a generation of short attention spans. It has all the Gen Z-friendly ingredients: Buzzy celebrities and influencers, fast-paced programming, content made to fit on your phone, plus a cool $1.75 billion from investors. But just because a recipe has four appealing flavors doesn’t mean they’ll produce a good meal.

Months of quarantine meant more viewers were spending time at home with Netflix. TikTok saw record-breaking engagement in June, as users reached peak boredom with nothing to do but learn viral dances. Quibi launched mid-pandemic, while these existing streaming and social apps were integrating themselves deeper into people's lives, but it would be foolish to blame the company’s failure on COVID-19.


The unfortunate timing could’ve actually worked to Quibi’s advantage, earning the attention of restless, quarantined Americans. But founder Jeffrey Katzenberg and CEO Meg Whitman never really understood their audience, or their product.

Quibi’s 90-day free trial period ended last week. And according to Sensor Tower data analytics, the platform only converted about 8% of early users into paid subscribers. Despite the fact that the app has been downloaded approximately 4.5 million times, just 72,000 initial users remain. Some advertisers are even trying to get out of their contracts early. That’s not a good sign.

On its first day, the Quibi app rose to number 3 the in Apple App Store. The app’s ranking dropped to number 284 by mid-June. On May 3, Quibi’s App Store ratings count surged to 120% growth day-over-day. By May 7, day-over-day growth was down to 0%. Today it’s at 1%.

The merging of social media and entertainment spelled danger for Quibi

In 2018, Quibi raised $1 billion in funding from major Hollywood film studios, TV companies, telecommunications companies, tech companies, banks, and other investors struggling to get a grip on Gen Z. Quibi was teed up to be the next big thing in entertainment. Meanwhile, TikTok, which was also founded in 2018, was predicted to be the next big thing in social media.

The companies weren’t supposed to be rivals. But over the last few years, social media and entertainment have become one and the same. Or, rather, social media has absorbed entertainment, at least for younger audiences. Instagram stories are like plotless reality shows. We watch celebrities feud in real time on Twitter. This year, Snapchat caught on to the trend and launched Snap Originals episodic content. TikTok teens are filming their own dating shows. With all this free bite-sized entertainment, what would draw a person to Quibi?

Big names and production value fall flat

As aDreamWorks co-founder and former Disney studio head, Jeffrey Katzenberg had an impressive roster from which he could call in favors. He milked those connections for all they were worth, but they don't seem to be worth all that much.

Chrissy Teigen hosts a Judge Judy-inspired series, but Katzenberg may have overestimated Teigen's fan base and the desire for a millennial courtroom show. I would watch Idris Elba do pretty much anything, but I’m less inclined to tune into his car-stunt program. The famously quirky Anna Kendrick stars in a comedy alongside her boyfriend’s sex doll, a concept so stupid no actress could salvage it, no matter how charming. The Kardashians have a mock reality show about their newest family member, “Kirby Jenner.” I won’t even bother to comment on that one.

“People on Quibi have $100,000 a minute to make content,” Katzenberg told Vulture. “That doesn’t exist on other platforms.” Evidently, slick production and celebrity appeal will only get you so far. The medium is the message, after all. And the medium kind of sucks.

A schizophrenic content mine

Quibi’s user experience is as frenetic as its programming. Similar to TikTok, the homepage greets you with an algorithmically curated stream of content, “For You.” My current lineup includes a show about a rideshare driver-slash-killer, a self-help guru who wants to teach me about meal-prepping, NBC News’ The Report on Roger Stone, and TMZ’s No Filter on Lizzo.

It’s as if the programming was created in a chaotic game of MadLibs. The show descriptions are bloated with buzzwords. Your Daily Horoscope is an “astrological workplace comedy” cartoon. Murder House Flip gives you “true crime meets home renovation.” Quibi has no vision. Quibi’s target audience is everyone, so it ends up reaching no one.

Rather than create culture, Quibi reacts to it. In what can be understood as a response to “cancel culture,” Quibi makes its content as inoffensive and uncontroversial as humanly possible. The pranks on Chance The Rapper's Punk'd reboot are merely harmless mix-ups. This summer, comedian Ron Funches will host a show where fellow comedians compete to compliment “some pretty bad subjects.” If they don’t have anything nice to say, they lose.

No sharing, no community

Vogue india horoscope 2019. Some shows seem poised for viral moments based on sheer absurdity. A few months ago, a clip from the Quibi original The Golden Arm made the rounds on Twitter. In it, Rachel Brosnahan has — you guessed it — a golden arm, as a result of her “pulmonary gold disease.” The clip features Brosnahan on her deathbed, whispering, “When I die, bury me with my golden arm.”

Quibi really did something with golden arm girl pic.twitter.com/vFWq3lgRUw

— Ramsay (@offbrandheelz) April 16, 2020

The problem is, the Quibi app doesn’t allow you to screenshot or record its content. Users are unable to share Quibi’s kooky programming with their social media followers. They can’t generate memes about it. This kind of gap proves how little Quibi understands its audience and what the Gen Z/Millennial viewership wants out of entertainment.

Quibi saw explosive attention on social media around its release, but the chatter went quiet. The company's Facebook mentions peaked in May at 402,000. That number has since plummeted 84%, down to 64,000.

Quibi is standing in its own way. By sequestering content to our tiny screens, Quibi limits what kind of community can form around it. Friends aren’t going to crowd around a phone to binge watch The Golden Arm. There will be no post-quarantine Quibi viewing parties. This content is designed to be ingested alone.

Quibi's mistakes and missteps

Quibi's first mistake was in assuming people want to be on their phones all the time, and in reasoning that what’s missing from entertainment is mobile compatibility. People want star-studded drama series and bizzare sci-fi flicks and silly competition shows. They don’t, however, want to watch them on a handheld screen.

As of now, the app offers entertainment detritus, the industry’s runoff. “If we have a show that’s going to be a huge hit, you pitch to Netflix, HBO,” one producer told Vulture. “If it doesn’t get traction, you pitch to Quibi.”

The company reportedly has an estimated $750 million by the end of this year’s third quarter, so there's still room to turn things around. But Quibi has a choice to make. It can pivot to producing kooky, shareable content, or it can expand beyond the “quick bites” model it was named after.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales, and app ratings - and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.

Quibi and the ATTN: team are gearing up to debut the new “Your Daily Horoscope” daily animated series. Taye Shuayb, VP of Production at ATTN, and team, which includes designers, animators, compositors and editors, counts on Adobe to edit and deliver 12 minutes of animation everyday using a combination of Photoshop, Character Animator, After Effects, and Premiere Pro.

The show tracks the daily mishaps of twelve millennial zodiac characters who work at a technology start-up, Estrella. The characters have personalities that coincide with their astrological signs and each have a storyline that provides useful — albeit hilarious — astrological guidance. The series is now airing five days a week, with twelve personalized segments released each day.

PH: Can you talk a little about the premise of Your Daily Horoscope?

Your Daily Horoscope Quibi Aquarius

Taye Shuayb: Your Daily Horoscope is a daily animated horoscope show. The coolest thing about YDH is that it's real astrology, presented as an animated workplace comedy. Every week, twelve zodiac signs are brought to life as characters, featured in their own episodes that reveal their horoscopes for the day through funny workplace moments. It's a really cool way to take a break from a stressful day, check my sign, have a laugh, and maybe even share with my friends. I think it's the most unique, modern take on the horoscope out there.

PH: What did the pre-production process look like?

Taye Shuayb: Lots of preparation and planning! A great deal of time was devoted to designing the characters and understanding the guardrails of their actions and surrounding world, based on the astrology. Equally important was the time spent on prepping the characters to be rigged, creating props, and designing backgrounds. Pre-production planning was even more crucial considering how we had to unexpectedly pivot the entire show to work remotely because of the pandemic. This was an extensively collaborative effort between ATTN:'s writers, designers, compositors, animators, editors, production, IT department, and Quibi. Investing this time added both to the story, as well as to our ability to later move through the production process quickly.

PH: How cool is it to create for a new platform like Quibi?

Taye Shuayb: It's been really cool. Not only has the Quibi team been supportive, but the platform itself pushes the boundaries of storytelling with its ability to flip from vertical to horizontal seamlessly. This allowed our team to get really creative with details that reveal so much more about our character's personalities.

PH: What types of tools/equipment did you use?

Taye Shuayb: On the design side, Adobe Photoshop CC 2020 (v21.2.0) and Adobe Illustrator CC 2020 (v24.2). On the animation side, Adobe Character Animator (v3.3.1) and Adobe After Effects (v17.1.1). On the editorial side, Adobe Premiere (v14.0.4).

Your Daily Horoscope Quibi

PH: How did you use Adobe for your animation process?

My Daily Horoscope

Taye Shuayb: This show would not be possible without the Adobe Creative Suite. Our characters, backgrounds, and props are all designed in Photoshop. Then we rigged and animated our characters using Character Animator, composited it together in After Effects, and then edited it together in Premiere. The flexibility and interconnectivity of Adobe's software allowed us to create this show at a pace that is unheard of in animation. There are many people who have poured so much into this show, especially our supervising director & head of animation, Tim Herrold; Jake Reeves, our art director & lead designer, and Lauren Stone our post supervisor. Our show is incredible thanks to the contributions of their leadership and their team's effort and hard work.

PH: What other projects are you looking forward to working on?

Canoe Horoscope

Taye Shuayb: ATTN: has a really unique programming slate: everything from a daily animated show on Quibi, that reaches young people looking for a lighter, lifestyle series, to more topical and issue oriented programming. Earlier this year, we released a scripted series called 'Girls Room' with Lena Waithe, and I am really looking forward to continuing to develop scripted content that touches on the issues our audience cares about, the way 'Girls Room' did with body positivity and the effects of social media on young women. We continue to push boundaries on IGTV, like with our series with Michelle Obama, and you can expect big things from ATTN: on that platform. I am also looking forward to working with our network and streaming partners on content and programming that will encourage voter participation in the 2020 election, something that is incredibly important to our company.